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1700名KOL一起宣傳產品！？「3 COINS」網絡行銷大成功之秘密
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城中熱話
1700名KOL一起宣傳產品！？「3 COINS」網絡行銷大成功之秘密
Smartties
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June 24, 2024
大家到日本旅遊，經過車站或百貨公司附近，都會經常看到一間標誌和店名均為「3 COINS」的連鎖商店。其實3 COINS就是各地都流行的百元商店進化版，大部份商品都售300日元。但真正使3 COINS紅遍日本國內外，卻是使用特別的網KOL宣傳手法，究竟這班KOL有甚麼特別？那就要由3 COINS背後的母公司 - 年間營收1600億日元的PAL Group說起了。 清晰產品和顧客定位 PAL Group的營收幾乎依靠售賣男女服飾和生活雜貨，當中擁有超過250家的3...
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